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 Table of Contents  
LETTER TO EDITOR
Year : 2022  |  Volume : 10  |  Issue : 2  |  Page : 32-33

“Time to revamp existing integrated child development services logo contextual with 21st century”


1 MBBS Student, All India Institute of Medical Sciences, Bhubaneswar, Odisha, India
2 Department of Community Medicine and Family Medicine, All India Institute of Medical Sciences, Bhubaneswar, Odisha, India

Date of Submission30-Aug-2021
Date of Decision09-Dec-2021
Date of Acceptance14-Feb-2022
Date of Web Publication29-Apr-2022

Correspondence Address:
Dr. Manish Taywade
Department of Community Medicine and Family Medicine, All India Institute of Medical Sciences, Bhubaneswar - 751 019, Odisha
India
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Source of Support: None, Conflict of Interest: None


DOI: 10.4103/mjhs.mjhs_50_21

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How to cite this article:
Dev A, Taywade M, Mishra A, Behera BK. “Time to revamp existing integrated child development services logo contextual with 21st century”. MRIMS J Health Sci 2022;10:32-3

How to cite this URL:
Dev A, Taywade M, Mishra A, Behera BK. “Time to revamp existing integrated child development services logo contextual with 21st century”. MRIMS J Health Sci [serial online] 2022 [cited 2022 May 24];10:32-3. Available from: http://www.mrimsjournal.com/text.asp?2022/10/2/32/344435



Dear Sir,

Integrated Child Development Services (ICDS) Scheme for early childhood development was launched on October 2, 1975. This program has been running for more than 45 years. In terms of beneficiaries, this is the world's biggest community-based program, with children under the age of six, pregnant and nursing mothers, adolescents, and reproductive women. Age range: 15–44 years all get benefits.[1],[2] There are 13.46 lakh Anganwadi centers are operational. The number of supplementary nutrition beneficiaries (6 months to 6 years) pregnant and lactating mother is 1022.33 lakh. The number of preschool children education beneficiaries (3–6 years) is 365.44 lakh covered under ICDS.[1] The Anganwadi Centres need to emerge as a vibrant center for child development.[3]

The logo symbolic of ICDS has developed long back since the inception of the program. The authors' viewpoints on the redesigning logo that reflects the past and current scenario with the holistic view [Figure 1].[3] The idea of this logo was generated during undergraduate teaching and learning sessions on ICDS and Anganwadi worker. The logo is based on multiple modifications and additions to the existing logo, the symbolic rationale behind various components of the logo are as follows:
Figure 1: Integrated Child Development Services New logo in 21st Century/Proposed new logo for Integrated Child Development Services Service

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  1. The women and children in the center represent the fact that the entire program is devoted to them. ICDS is the critical link between children and women alignment with primary health care and the elementary education system
  2. The standing women represent the empowered mother as well as the single mothers of the twenty-first century. Ensuring adequate care for the child to be a productive adult for nation-building
  3. The child alongside the mother represents children up to the age of 6 years, who require additional care, nourishment, preschool education, etc., Moreover, emphasizing child development-physically, mentally, and socially active child with enabling environment for cognitive development
  4. The fruit basket indicates a balanced diet and supplementary nutrition to the child and all beneficiaries under the program. Strengthening and restructuring of ICDS scheme to accelerate the improvement in the nutrition outcomes
  5. The shield in the child's hand is symbolic of universal immunization, which is another crucial linkage and integral part of this program. It provides a protective environment
  6. The stethoscope around the mother and child signifies that both will be monitored through regular health checkups and linkage with primary health care, etc., if necessary, appropriate referral services
  7. The halo of rays all around indicates the rays of enlightenment imparted through education. This education has two components:


  1. Preschool education for the child
  2. Health and nutrition education for the beneficiaries (adolescents and women).


Financial support and sponsorship

Nil.

Conflicts of interest

There are no conflicts of interest.



 
  References Top

1.
Integrated Child Development Services Scheme. Available from: https://icds-wcd.nic.in/icds.aspx. [Last accessed on 2021 May 24].  Back to cited text no. 1
    
2.
Integrated Child Development Services (ICDS). Available from: http://iap.healthphone.org/integrated-child-development-services.html. [Last accessed on 2021 May 31].  Back to cited text no. 2
    
3.
Planning Commission. Report of the Inter Ministerial Group on ICDS Restructuring. Government of India, New Delhi. Available from: http://14.139.60.153/handle/123456789/253. [Last accessed on 2021 Jul 22].  Back to cited text no. 3
    


    Figures

  [Figure 1]



 

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